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The Importance of Delivery Service in E-commerce

The Importance of Delivery Service in E-commerce

Are you an e-commerce business owner? If so, the delivery process of your e-commerce business is one element that you must highly prioritize to ensure that your business runs smoothly with a healthy customer flow.

Back in the day, delivery of goods to customers was not considered such a “huge deal”. But in this current day and age where new technologies have arisen, that is no longer the case as customers have evolved around these technologies and their convenience is put first.

Here we will be looking at why delivery has become so important to e-commerce businesses recently and how you as an e-commerce business owner can improve your customer service and your overall business performance.

The importance of delivery for e-commerce businesses

Like we mentioned above, as technologies evolve, so do the expectations of customers. Nowadays where next-day delivery and same-day delivery services are available, your potential customers desire to have their goods delivered to them as fast as possible and not within 5-7 working days. And as we all know, if you want to run a successful business, you have to listen to your customers and cater to them as they desire. Or else, your potential customers will switch to one of your competitors who does offer faster delivery and cater to them as they desire.

Unlike back in the day, customers treat the delivery process as part of your business process. If you mess up on a delivery, your entire business image will get affected even if it is not your fault but the fault of the delivery company. Also, with customers being able to leave their reviews online, this is something that you definitely don’t want happening as one bad review will affect our business performance drastically.

How you can improve your delivery service

Now that you know how important your e-commerce delivery service is to your business, let’s look at some of the best ways you can improve your delivery service and take your business to the next level.

  1. First things first, choose the right delivery company.

Remember when we said that your customers treat the delivery process as a part of your business? This is why choosing a good courier company is so important. A good courier company will make sure that the products will be delivered to your customers on time and as safely as possible. Don’t make the mistake of picking out your courier because of costs as it will cost you more in terms of business and in reputation if anything goes wrong with the delivery. Therefore, opt for a good courier service company so that you can be sure that your delivery is in good hands instead of taking any unnecessary risks.

  • Offer a variety of delivery options

As we discussed above, in this day and age, there are several forms of delivery such as same-day delivery and next-day delivery which any customer wishes to have on their online orders. You as an e-commerce business owner can offer these types of delivery options to your customers to choose in the checkout page which will make them more loyal to your business and will make them happy. You also don’t have to be worried about the delivery costs for these premium delivery services such as same-day and next-day delivery as you are able to add a separate shipping/delivery price for the delivery option your customer chooses.

  • Offer Delivery tracking

Having your deliveries tracked is another great way to have your customer’s loyalty and trust gained as you are able to notify them via a simple email or a text message of the status of their delivery. For example, you can send an email or text stating that their product is shipped/picked up for delivery which customers like as they are constantly updated about their delivery.

  • The price of the delivery

It is no surprise that customers love free delivery, but not all e-commerce businesses can offer free delivery with respect to their profit margins. As we mentioned earlier, you are able to add separate delivery prices to the delivery option your customers choose if your profit margins are low. Also, in this case, you can offer free delivery for orders that exceed a certain amount where your profit margins are high enough to offer free delivery. Although this sounds like a great strategy, it does not always bring the best results. We recommend you add a lower delivery price as much as possible as it will increase your sales and you will be able to cover up that small profit margin loss from that increased amount of sales.

  • Proper Packaging

Make sure to package the products properly, include a unique packaging system so that your customers feel special when they get their delivery. When we say a “unique packaging system“, we mean to use some quality materials to package the product instead of just wrapping the product in bubble wrap and throwing it in a plain cardboard box. Use some printed cardboard box with your branding on it and if possible, add a well-designed thank you note. This is something that most e-commerce store owners don’t think of but is actually a great way to promote their brand in the final step of a customer’s buying journey which is in the delivery.

When you are running an e-commerce business, you can only ensure you have a steady flow of customers when you have each aspect of your online business perfectly set up. As delivery is one of the most common areas where most e-commerce stores mess up, you now have a good idea of how to convert your business’s delivery process to your advantage and have a positive impression on your customers. We hope that you found value in our article and will use the information you gathered to take your business to the next level. If you have any questions, please don’t hesitate to leave a comment below or to contact us, we will be more than happy to help you out.

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